The rollup wired into the default wallet
Linea is a zkEVM built by the company behind the tooling most Ethereum users already have. Its argument is distribution and Ethereum alignment rather than novelty, and it suits teams who want both.
LINEA right now.
Pulled live every time this page loads. We do not hardcode market figures, because a stale number on an agency site is worse than no number at all.
What Linea is actually for.
Linea is a zero knowledge rollup that runs the Ethereum virtual machine, built by the company behind the wallet and node infrastructure that much of Ethereum runs on. That parentage is the point. Deployment is familiar, existing Solidity code works, and the distribution relationship with mainstream Ethereum tooling is closer than a typical independent rollup can arrange. If you already have an EVM product, moving it here is a short conversation rather than a rewrite.
Usage looks like an Ethereum layer two, which is to say DeFi, bridging, stablecoins and campaigns to attract liquidity, with a consumer layer that is growing but not dominant. Gas is paid in ETH rather than in the network's own token, which keeps the experience aligned with mainnet expectations. The economic design routes network revenue into burning both ETH and the native token, which is an explicit statement about who the chain considers itself accountable to.
The culture is Ethereum aligned rather than independent. There is little of the tribal identity you find on Solana or Berachain, and the audience behaves the way layer two users generally do, following incentives and moving on. That makes it a reasonable place to reach existing Ethereum users and a difficult place to build a community that belongs specifically to this chain. Your community will be your community, not the chain's, which is worth knowing before you plan around it.
What the LINEA token actually does.
The mechanics matter to you because the network token is the thing your own token competes with for the same attention and the same balance sheet.
Not the gas token
Transactions are paid in ETH. The network's own token does not gate usage, which keeps onboarding simple but means the token has to earn its relevance some other way.
Burn linked to activity
Network revenue is used to remove supply, with a portion burning ETH and the remainder buying and burning the native token, tying supply reduction to actual chain usage.
Ecosystem distribution
The published allocation directs the large majority of supply toward ecosystem and community programs over a long horizon rather than toward insiders and early investors.
Incentive currency
Campaigns and liquidity programs are denominated in the token, which is where most projects and most users actually encounter it in day to day practice.
The distinguishing choice is that the token is not required to use the chain. Fees are paid in ETH, so demand cannot be manufactured by making people buy the asset before they can transact. Instead the design ties supply reduction to network activity, burning value generated by usage. Whether that produces a durable relationship between activity and price is exactly the sort of question this page will not answer for you, but the mechanism is unusual and worth understanding before you model your own token against it.
The distribution shape is also unusual, with the stated allocation weighted heavily toward ecosystem and user programs rather than toward a team and investor cohort. That reduces the vesting overhang that shapes so many layer two markets, and it means a large pool of incentives gets distributed over time. For a project launching here that is both an opportunity, because those programs are a funding channel, and a pressure, because your rewards compete with a well funded chain level program for the same users.
Who you are actually launching to.
The single most useful question about any chain, and the one most founders answer last.
Existing Ethereum users
Wallet holders who arrived through familiar tooling and treat this as cheaper mainnet rather than as a different place with an identity of its own.
DeFi liquidity
Capital that follows incentive programs across layer twos, deep while campaigns are running and quick to leave the week after they end.
Institutional and enterprise pilots
Teams that value the parent company's reputation and the Ethereum alignment when they have to explain a chain choice to someone internally.
Good fit for
What to watch
- Deploying here is easy, which means everyone does it. Being on the chain is not a differentiator and your launch competes with a long queue of identical redeployments for the same incentive driven users.
- The native token does not pay for gas, so your project cannot borrow demand from the chain's own token story. Any economic argument for your token has to stand entirely on its own.
- Like most young rollups, key parts of the stack remain operated by a single party while decentralization proceeds in stages. Read the current state carefully before you make claims about it in your documentation.
Launching on Linea with Orca Web3.
The deliverables are the same everywhere. What changes per chain is everything about how they are made.
Differentiating inside a crowded field
When the chain is not the story, the product has to be. We build positioning that would still make sense if you moved chains, then use the chain as a distribution fact rather than as a headline.
Wallet first front ends
Users arrive through mainstream Ethereum tooling with mainstream expectations. We design the connect, sign and bridge flows to match what they already know, because unfamiliarity is where conversion dies.
Campaign design against incentive tourists
We build campaigns that separate the users who will stay from those farming a program, and we report on the difference honestly rather than presenting you with the peak number.
Token launch on Linea
Positioning, identity, litepaper, tokenomics design, launch site and TGE campaign.
RWA issuance
Institutional grade brand and disclosure aware communications for tokenized assets.
dApp front end
Wallet flows, chain switching and transaction states built for this network's tooling.
Launching on Linea, answered.
If gas is paid in ETH, why does the network have its own token?
Mostly for incentives and for a supply mechanism tied to activity rather than for access. Users do not need to hold it to transact, which is a better onboarding experience than chains where the fee token is a barrier. The design instead routes network revenue into burning, including burning ETH, which is a deliberate signal about alignment with Ethereum. For your purposes the token matters as an incentive currency and a possible funding source, not as something your users must acquire before they can use your product.
Is redeploying from another EVM chain really trivial?
The contract deployment usually is. Everything around it is not. Your liquidity does not come with you, your integrations with oracles, indexers and bridges have to be re established, your users need a reason to bridge, and your support burden doubles while you run in two places. The technical step is a day. The commercial step is a quarter. Teams that budget only for the first one end up with a deployment nobody uses and a community that is confused about where the real version lives.
How do we compete with chain level incentive programs?
You mostly do not compete with them, you attach to them. Chain programs are trying to attract users to the network and are usually receptive to applications that give those users somewhere to go. Get into the program rather than running a parallel campaign at a smaller budget. Then design your own rewards for retention rather than acquisition, so when the chain program ends you are holding the users it brought instead of watching them all leave together.
What is Orca's role on a Linea launch?
Brand, naming, narrative, litepaper, tokenomics presentation, launch site, dApp front end, campaign, community and listing kit. Because deploying here is easy and common, most of our effort goes into making you distinguishable, positioning that does not rest on the chain, front end work that feels considered next to a field of template dApps, and campaigns built for retention rather than for a spike. We do not deploy or audit contracts, do not make markets and do not comment on price.
Chains a project weighing Linea usually looks at too.
Building on Linea?
Bring us the project and the date. We will tell you what it takes, whether Linea is the right room for it, and what we would do differently if it is not.
Linea and the LINEA mark are trademarks of their respective owners and appear here to indicate a network we work on, not to imply endorsement, partnership or affiliation. Nothing on this page is financial, investment, tax or legal advice, and no asset named here is a recommendation to buy or hold anything.